Thursday, June 26, 2008

Day 20. June 25, 2008

Day 20. June 25, 2008

The day began with breakfast and an AM Studio with Professor Furse. The content was focused on the strategies to deliver solutions on behalf of American Airlines to the SME segment.

Following the AM session, the Accelerator teams worked on their American Airlines deliverables for tomorrow – we’ll be presenting those at 1:30 PM.

Over a working lunch, our participants had the opportunity to refine their elevator pitches and review the postings for the Career Day that will be held on Friday.

At 1:00 PM, the teams shifted their focus to their Gresham Smith projects. Teams are working on a “big idea” for the Nashville thermal plant site (these will be presented on Friday).

At 3:00 PM, Professor Pace held a teaching studio on word of mouth and guerilla marketing.
After dinner, we began dress rehearsals for the American Airlines presentations that will be held tomorrow.

Teams completed their 3 deliverables for the project: PowerPoint slides, Bibliography and Story Board. It was a late night. The last team turned in their final materials about midnight. The presentations look great. I know American Airlines will be impressed with this group of young men and women.

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